Consume This! Hop To It
Consume This!

Consume This! Hop To It

Jennifer Jordan takes us through eight centuries of hops, those little cones that stabilize and flavor beer, in a methodologically reflective essay that considers how digital resources  are transforming archival sleuthing.  It’s a fascinating read, cheers! – Ashley Mears Consume This! Hop To It By Jennifer Jordan I have a stack of library books to … Continue reading

Consume This! ‘House Full’. Film as Social and Cultural Practice
Consume This! / Publications

Consume This! ‘House Full’. Film as Social and Cultural Practice

In this month’s Consume This!, Lakshmi Srinivas pushes film studies with some of the best insights from cultural sociology with an ethnography of films’ reception in Bangalore, India.  Sometimes colorful, sometimes raucous, and never singular, how audiences interact with films tells us much about how cinema taps into any given social milieux.  Read, enjoy, share … Continue reading

Consume This! Class-Based Experiential Consumption and Inequality
Consume This! / News / Publications

Consume This! Class-Based Experiential Consumption and Inequality

This month, Consume This! authors Michelle F. Weinberger, Jane R. Zavisca, and Jennifer M. Silva consider the range of “experiential consumption” so prevalent in the lives of middle-class young adults.  Not yet married or parenting, young adults seek a range of illuminating and novel experiences — new thrills, authentic restaurants, growth and travel experiences.  It is a fascinating analysis of the extended quest … Continue reading

The Making of A Feminist Market — A Review of Vibrator Nation by Lynn Comella
Consume This!

The Making of A Feminist Market — A Review of Vibrator Nation by Lynn Comella

In this month’s Consume This! essay, Consumers and Consumption member Shelly Ronen reviews Vibrator Nation (Duke University Press, 2017) by Lynn Comella, a book which traces the feminist origins of the political market for vibrators at the confluence of liberation and consumerism. It is also a reminder of the limits of retail activism, as feminist stores for women’s sexual pleasure ultimately tempered their … Continue reading

Consume This! The Cost of Being a Girl
Consume This! / Publications

Consume This! The Cost of Being a Girl

As we enter a new year with growing pubic concern over economic and gender inequality, Yasemin Besen-Cassino reminds us that the low-paid retail and service sector is fueled by teenage workers, boys and girls who are equally likely to participate in the labor force as tweens.  Don’t let the appearance of equal participation hide how gender … Continue reading

Consume This! Are Cultural Objects Free Floating Signifiers? Some Potential Problems for our Studies of Evaluation and Meaning
Consume This! / Publications

Consume This! Are Cultural Objects Free Floating Signifiers? Some Potential Problems for our Studies of Evaluation and Meaning

In this month’s blog post, Clayton Childress raises a call for analytic clarity among consumption scholarship which typically brackets production from consumption, separating cultural objects from their audiences’ reception of them. Drawing from a provocative snippet of survey data from his new book, Under the Cover (Princeton 2017), Childress’ post is sure to raise some eyebrows and … Continue reading

Consume This! “America’s Sports Car”: Brand Community and Civic Engagement
Consume This!

Consume This! “America’s Sports Car”: Brand Community and Civic Engagement

This month’s Consume This! feature post by Virginia D’Antonio takes us into the world of Corvette drivers, a window into brand consumption as civic engagement.  Reminding us that contemporary goods are always a part of larger systems of meaning in consumer capitalism, D’Antonio trails the idea of the Corvette through club meetings of drivers, factory workers, and the Bowling … Continue reading