The American Sociological Association section on Consumers and Consumption was inaugurated at the annual meeting of the ASA in 2013 in New York City.  The seeds of this organization were sown by The Consumer Studies Research Network, a group founded by an interdisciplinary set of scholars and researchers to illuminate the roles of consumer goods and consumerism in shaping virtually all forms of social life and interaction in today’s world. In the mid-1990s some of these scholars began the process of institutionalizing this subfield within the discipline of sociology by hosting sessions at the annual meeting of the American Sociological Association. As a group we have conducted and published ground-breaking research in the area of consumer studies, and on topics such as the intersection of consumption and identity, branding and marketing, ethical consumption and consumer activism, and the connection between consumer culture and systems of inequality. Now, our organization is hosted by the American Sociological Association, but we continue to enthusiastically welcome the participation of scholars and researchers from other disciplines and from beyond academe.

Members of the ASA can join this section by logging in to their member account. From your Member Portal, click the link “Join a Section”. You can join the Consumers & Consumption section for just $10 annually! (Students $5).

Section Leadership

Chair, 2018-19
Jennifer Smith Maguire, University of Leicester

Chair-Elect, 2018-19 
Richard E. Ocejo, John Jay College and the Graduate Center, CUNY 

Past Chairs
Ashley Mears, Boston University (2017-18)
Juliet Schor, Boston College (2016-17)
Frederick Wherry, Yale University  (2015-16)
Sharon Zukin, Brooklyn College and CUNY Graduate Center (2014-15)
Dan Cook, Rutgers University (2013-14)

Secretary & Treasurer
Josée Johnson, University of Toronto (2016-19)
Laura J. Miller, Brandeis University (2013-16)

Student Representative
Hannah Wohl, Northwestern University (2017-19)

Social Media and Communications Coordinator
Carla Cunha, New Jersey (2018-20)
Kate Cairns, Rutgers University-Camden (2016-18)
Beth DuFault, University of Arizona (2015-16)
Nicki Lisa Cole, Institute for Advanced Studies on Science, Technology and Society (2013-15)

Council Members

Daniel G. Fridman, University of Texas – Austin (2017-19)
Amanda Koontz, University of Central Florida (2017-19)
Yasemin Besen-Cassino, Montclair State University(2018-20)
Victoria Reyes, University of California, Riverside (2018-20)

Jennifer Jordan, University of Wisconsin-Milwaukee (2016-18)
Kate Cairns, Rutgers University-Camden (2016-18)
Max Besbris, New York University, Student Representative (2016-18)
Jeremy Schulz, University of California-Berkeley (2015-17)
Michelle Weinberger, Northwestern University (2015-17)
Yaniv Ron-El, University of Chicago Student Member (2015-17)
Amy Hanser, University of British Columbia (2014-16)
Jennifer Smith Mcguire, Univeristy of Leicester (2014-16)
Sarah Cappeliez, Universty of Toronto (2014-16)
Ashley Mears, Boston University (2015)
Josée Johnson, University of Toronto (2015)
Martha Coe, New York University (2015)


Nominating Committee

  • Richard Ocejo (Chair)
  • Yasemin Besen-Cassino
  • Clayton Childress
  • Cassi Pittman Claytor
  • Victoria Reyes

Communications Committee

  • Carla Cunha (Chair, Communications Coordinator)
  • Nino Bariola
  • Thomas Anthony Calkins
  • Ruilin Chen
  • Daniel Fridman (Public Engagement Liaison)
  • Victoria Reyes

Student Paper Award Committee

  • Jennifer Smith Maguire (Chair)
  • Daniel Fridman
  • Barbara Kiviat

Distinguished Scholarly Publication Award Committee

  • Ashley Mears (Chair)
  • Yasemin Besen-Cassino
  • Joel Stillerman

Membership Committee

  • Jeremy Schulz (Chair)
  • Sarah Bowen
  • Amanda Koontz Anthony
  • Erik Withers

Program Committee

  • Norah MacKendrick (Chair)
  • Kaitland Byrd
  • Joanna Dressel
  • Sinikka Elliott
  • Merin Oleschuk
  • Lena Pellandini-Simanyi