Consume This! Geek Wave! Driving Scenes from the Fringe

In this month’s blog post, Eli Wilson, Nate Chapman, and J. Slade Lellock introduce us to their recently launched collaborative project on the craft beer scene, and discuss what – and who – drives scenes and shapes tastes, and why we need to take aficionados seriously. – Michaela DeSoucey (section chair) Consume This! Geek Wave!Continue reading “Consume This! Geek Wave! Driving Scenes from the Fringe”

Consume This! Cultural Intermediaries, Emotion, and the Craft Beverage Industry

In this month’s Consume This!, Erik Withers takes us along to a craft brewery tour, highlighting the role of cultural intermediaries as frontline storytellers in contemporary consumer settings, and the power of emotions, nostalgia and place in those stories.  —Jennifer Smith Maguire (Section Chair) Cultural Intermediaries, Emotion, and the Craft Beverage Industry: Reflections from theContinue reading “Consume This! Cultural Intermediaries, Emotion, and the Craft Beverage Industry”