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Consume This! Cultural Intermediaries, Emotion, and the Craft Beverage Industry

In this month’s Consume This!, Erik Withers takes us along to a craft brewery tour, highlighting the role of cultural intermediaries as frontline storytellers in contemporary consumer settings, and the power of emotions, nostalgia and place in those stories.  —Jennifer Smith Maguire (Section Chair) Cultural Intermediaries, Emotion, and the Craft Beverage Industry: Reflections from the […]

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