We Speak UNIQLO

By Sharon Zukin, Brooklyn College and CUNY Graduate Center Waiting for a friend in the fitting room at UNIQLO’s “global flagship store” in SoHo, New York, last Saturday afternoon, I saw how popular the Japanese chain’s products are with all kinds of consumers. Spanish-speaking families with teenage children, a Chinese-speaking couple with a toddler, andContinue reading “We Speak UNIQLO”