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Consume This! Diversity Capital and Corporate Cultural Patronage

In this month’s blog, Patricia Banks develops the concept of “diversity capital” to unpack how patronage of the black cultural sector operates as an instrument of corporate communication and impression management. —Jennifer Smith Maguire (Section Chair) Diversity Capital and Corporate Cultural Patronage By Patricia A. Banks In 2011, Aetna, a health insurance company, announced a $1.275 […]

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