News / Publications

How real estate agents manage homebuyers’ emotions and reshape preferences

Read this short piece by Max Besbris describing the interactional work of managing homebuyer emotions. The piece is based on Besbris’s article Romancing the home: emotions and the interactional creation of demand in the housing market,which earned Honorable Mention for the 2015-16 Best Student Paper award in the Consumers and Consumption section.

 

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